Sustainable Hiring Performance Through Standardization

How Informatica Leveraged Standardization to Enhance Candidate Experience and Talent Acquisition Efficiency

As a global leader in enterprise data management, Informatica recognized the need for a more structured, scalable, and efficient hiring process to support its growing business. By partnering with Datapeople, the company embarked on a strategic initiative to standardize hiring practices, ensuring consistency, efficiency, and inclusivity across all talent acquisition efforts.  

Identifying the need for change 

With increasing hiring demands, particularly for technical roles, Informatica sought to optimize its recruitment workflow to enhance scalability and predictability. Jeremy Bushaw, VP of Talent Acquisition, led the initiative, emphasizing the importance of identifying inefficiencies and implementing a structured approach to hiring.  

A thorough evaluation highlighted key challenges:  

  • Inconsistent Job Advertisements: Variability in job ad quality and clarity led to confusion for both candidates and recruiters.  
  • Inefficient Hiring Processes: Manual and non-standardized workflows resulted in delays and inefficiencies.  
  • Limited Visibility into Key Metrics: The absence of a centralized system made tracking and analyzing hiring performance a highly manual and cumbersome process.  

To address these challenges, Informatica established a baseline of key performance indicators (KPIs), including time-to-fill, pass-through rate, and acceptance rate, to measure progress and ensure accountability in the transformation process.  

Building a Strong Foundation for Standardization  

Achieving standardization required more than just technology; it demanded a strategic alignment of processes with broader business objectives. Jeremy recognized that securing executive buy-in was essential to unlocking the necessary resources and support for this organization-wide shift.  

Informatica evaluated multiple technology providers based on criteria such as seamless applicant tracking system (ATS) integration, accessibility of data-driven insights and a commitment to change management. Datapeople emerged as the ideal partner due to its comprehensive platform, which offered:  

  • Standardized Job Advertisements: Ensuring consistency across all roles and locations while maintaining brand integrity and regulatory compliance.  
  • Streamlined Workflows: Enhancing collaboration and optimizing execution to improve hiring timelines.  
  • Data-Driven Insights: Providing recruiters and hiring managers with actionable intelligence to drive more informed decision-making.  

A critical step in the transformation was aligning hiring managers and compensation teams on the distinction between job descriptions and job advertisements. Jeremy emphasized the need to create job postings that effectively attract top talent rather than merely listing technical requirements.  

Implementing an effortless standardization process  

By integrating Datapeople’s capabilities, Informatica established a standardized hiring framework that enhanced efficiency and candidate experience while reinforcing the company’s employer brand. Key elements of this transformation included:  

  • Company-Defined Standards: Datapeople’s Style and Policy Guides ensured that all job postings adhered to Informatica’s brand and regulatory standards.  
  • Proactive Compliance Suggestions: Automated recommendations guided hiring teams on best practices, improving consistency and compliance.  
  • AI-Driven Optimization: Datapeople’s First Draft, an AI-powered writing assistant, accelerated job ad creation, improving both speed and quality.  

Jeremy praised Datapeople’s AI as “one of the better AI implementations I’ve seen in recruiting,” noting how seamlessly it integrates into the hiring workflow to enhance recruiter and hiring manager productivity.  

Delivering lasting impact 

With Datapeople’s ongoing support, Informatica has continued to refine and evolve its standardized hiring framework. This data-driven approach has yielded measurable improvements, including:  

  • Reduced Time-to-Fill: Faster hiring cycles and quicker onboarding of top talent.  
  • Enhanced Candidate Experience: Clearer, more engaging job advertisements that attract high-quality applicants.  
  • Improved Talent Acquisition Productivity: Automated processes that reduce administrative overhead and enable more strategic hiring.  
  • Stronger Data-Driven Decision-Making: Enhanced access to insights that inform hiring strategies and drive continuous improvement.  

A scalable foundation for the future 

Reflecting on the journey, Jeremy emphasizes that the goal of standardization is to create an efficient, self-service hiring process that empowers hiring managers. “Over the past year and a half, we’ve focused on driving tools that improve recruiter efficiency, allowing us to operate more effectively from a talent acquisition perspective,” he explains.  

By prioritizing a structured and scalable hiring process, Informatica has positioned itself for long-term talent acquisition success.

As Jeremy puts it, “Datapeople is one of the most critical pieces of our talent productivity stack.”  

For organizations looking to enhance hiring efficiency and deliver a seamless candidate experience, standardization—paired with the right technology partner—is a proven strategy for sustainable success.  

Experience the standardization leap yourself

Informatica’s journey demonstrates the transformative power of standardization in hiring. By adopting a structured, data-driven approach with Datapeople’s platform, they achieved significant improvements in efficiency, candidate experience, and overall talent acquisition performance. Any organization aiming to streamline its hiring process and secure top talent can emulate this success. Embrace standardization, partner with the right technology, and witness the leap towards sustainable hiring excellence for yourself. Schedule a demo, we would love to show you how!

About Jeremy Bushaw

Jeremy Bushaw is the Vice President of Global Talent Acquisition and HR Analytics for Informatica. As the Global Talent Acquisition Leader, he is responsible for an overall strategy including sourcing strategies, campus relations, recruiting, diversity, expatriate programs, branding, internal recruiting, competitor intelligence, employer of choice awards & metrics scorecard. He is passionate about creating/leading strategic corporate talent acquisition and providing candidates with a world-class experience.